All work02 of 09
Ottroja
From nature to your home
The story
Ottroja has sold honey, olive oil and dates since 2012. The products were good, the old logo did not say so. We rebuilt the brand around one line: it all comes from nature. The mark is drawn from branches and leaves that settle into the letter O, and the whole system reads in Arabic first, then English.
It all comes from nature.
Result
A full kit: jars, bottles, labels, cards, social and street posters, plus a custom Arabic typeface in five weights.
Credits(02)
Brand identity & art directionMustafa Khaled
Senior Branding DesignerAhmed Gamal
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