All work08 of 09
Goabas Perfumes
An Arabian perfume brand
The story
The whole identity sits in the letterforms. I drew the Arabic characters by hand, one at a time, until they felt right for the name and for where the brand comes from.
Every Arabic character was drawn by hand to fit the name.
Result
A bilingual identity built around a custom Arabic wordmark.
Credits(02)
Art direction, visual identity, Arabic type design, 3DMustafa Khaled
Logo DesignerEhab Elhamzawy
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