All work05 of 09
AMA Architects
Drawing with light and shadow
CreditThis project was a collaboration with SERB, who brought me in as Senior Art Director to lead the brand.
The story
Architecture is not only the art of building. It is the art of drawing with light and shadow. We studied sun paths and the way shadows move across a facade, and built the system from that rhythm. The mark is the initials drawn as structure: clean lines, precise angles, and negative space where the light lives.
Light reveals. Shadow defines.
Result
A bilingual identity with a 3D shadow system for print and digital, stationery, books and screens.
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© 2026 Mustafa Khaled